During my time working with the marketing agency ImageBloom I helped create graphics for different companies that provided services in the medical / pharmacy industry. The level of graphics created depended on the clients need and the specific reach of audience that they were targeting.
Although the Clients were all focused on health and pharmacy business, they each had their own niche that they tailored towards in regards to services and audience. In collaboration with the marketing department, I helped create a variety of static & motion graphics to be used in their social media accounts to help with their journey of reaching their potential patients. The services offered from the different clients varied from treatments in urology, dermatology, Liver studies, mental health awareness and a plethora of other practices in the health industry. The static and motion graphics attached are some examples of the work created for these client's social media presence.
*Client logos and contact removed for contract reasons.
The first graphic examples here showcase a design set for a clinical trial concerning a vaccine for cytomegalovirus (CMV). The standard was to create a base design digital flyer of the project, once approved I would be given the green light to design the video portion of the project and the Facebook ads. The ads and videos would usually share the same designs to make a cohesive look, unless the client requested original designs for the digital ads. These designs would live / be promoted in different social media spaces and via email.
Designing for each client's social media posts was always a fun challenge. Collaborating together with the social media strategists, we would come up with cool idea for the statics and motion graphics. My process typically consisted of sketching out the idea on a 1x1 square or 16x9 rectangle. Once I felt comfortable enough with the base design I would start designing it in photoshop (if it were a motion piece, transfer the photoshop design to after effects and implement the motion aspect). Then submit for review and wait to hear feedback from the client.
