Brief:
This is SANA’DERM, a brand inspired by my teenage years. Growing up I had very painful acne that always caused my face to have very visible breakouts and redness. Anyone who has experienced moderate to severe acne can tell you that they have tried every product they can get ; from drugstore brands like Neutrogena and Clean & Clear to trying natural remedies.
I was always exposed to their marketing and branding and never felt very connected to it. It always presents itself as very clean, with images of models having very clear skin and no texture. Obtaining that clear model skin was always a goal of mine but as I got older I realized just how fake & toxic the standards that these acne brands have established are. That’s where SANA’DERM comes to fruition. An idea where your acne journey can be fun, relatable, healing and imperfect.
